It’s the Little Things (That Make a Great Customer Experience)

Working in both marketing and technology, I know that many folks in these fields (including myself) have a tendency to look towards a fancy new system as a way to quickly improve results.  However, some moments bring home the fact that a new tech solution isn’t always the best place to focus your time – instead it should be on ensuring you’re creating a consistently amazing customer experience.

Most recently, it was the simple act of opening a bottle of wine. (more…)

What Can Marketers Learn From Twitch?

I recently started enjoying Twitch and was struck by some common elements that all successful streamers shared that can be readily applied to marketers of all types.

If you’re not familiar with the Twitch, it’s a platform that lets people watch others play game live.  Many people have their own favorite gamers, or streamers, who they watch on a continuous basis – think like a TV show that has new episodes every day.  Streamers can make money by people “subscribing” to them every month to get various perks, or even people making direct donations to them.

There’s a lot of traffic to the site, which is the 40th most visited site in the world, but there is a ton of competition for this traffic between the over 2 million people who have streamed.  So what are the key elements that help streamers stand out in a high competitive space? (more…)