Marketing Technology

It’s the Little Things (That Make a Great Customer Experience)

Working in both marketing and technology, I know that many folks in these fields (including myself) have a tendency to look towards a fancy new system as a way to quickly improve results.¬† However, some moments bring home the fact that a new tech solution isn’t always the best place to focus your time – instead it should be on ensuring you’re creating a consistently amazing¬†customer experience.

Most recently, it was the simple act of opening a bottle of wine. (more…)